George Hotel Norwich ▷ Victorian Charm, Free Parking ✓ From $90

Name: George Hotel, BW Signature Collection
Address: Arlington Lane, Norwich, Norfolk, NR2 2DA
Price range: US$90+
Rating: 8.6

George Hotel, BW Signature Collection Norwich Exterior photo

Key details

About the Hotel

Arlington Lane, Norwich, NR2 2DA

Steps from the city centre

Great

8.7

9.1

/10

5.0

4.5

Loved by George Hotel, BW Signature Collection guests

Friendly staff

Delicious food

Clean decor

Spacious suite

"I enjoyed the comfiness of the bed, having two options for a high and low rise pillow is a great niche to have."

Antonia from United Kingdom

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"The hotel is only 10/15 minutes walk into the centre of Norwich in a really nice area of the City."

Mike G from United Kingdom

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"Ideally positioned hotel within walking distance to the city centre but easily accessible via vehicle with parking."

Douglas

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Rooms

The George Hotel offers 43 air-conditioned accommodations, each featuring free WiFi, a safe, and complimentary newspapers. Rooms also include a private bathroom, tea/coffee making facilities, and a work desk. Each room is equipped with a TV and radio.

Dining

The hotel includes No. 10 Arlington Coffee Lounge, Bar and Bistro, serving modern European cuisine. Guests can enjoy traditional English breakfast, light lunches, and a la carte dinner. The Lounge Bar offers morning coffee, bar meals, and a wide selection of beverages. Cooked-to-order breakfasts are served on weekdays from 7 AM to 9:30 AM.

Leisure

Guests can explore Catton Park and The Broads National Park. High Ash Farm and Bawburgh Golf Club are also nearby.

Location

The George Hotel is located a 12-minute walk from Norwich City centre, near attractions such as the Castle, Cathedral, and Chapelfield shopping centre. The hotel is a 15-minute drive from the University of East Anglia. Norwich International Airport is 15 km away. The hotel provides ample free parking.

Amenities

The George Hotel provides free Wi-Fi in all rooms, a 24-hour front desk, facilities for disabled guests, and luggage storage. Featured amenities include complimentary newspapers in the lobby and dry cleaning/laundry services. There are 4 meeting rooms available for events.

“In my opinion, the real advantage here lies in the attentive staff, who seem genuinely invested in each guest's experience. The hotel's setting just outside the city centre provides a welcome retreat, and the award-winning restaurant should not be overlooked. For those travelling with pets, it's a particularly welcoming choice.”

James DavidEditor-in-Chief at Airporthotel

Location: Perfect

9.0/10Review score

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Highlights from guests

DiningFood Nirvana

The freshly cooked breakfast and dinner was outstanding. I didn't feel the need to eat anywhere else during my stay.

Michael Smith from Canada

Review on

Guest ParkingHassle-Free Parking

On-site parking was free and plentiful, making trips easy. I left my car and used public transport.

Alice Johnson from Australia

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Room FeaturesAir-Conditioned Bliss

The room was spotless, modern, and had air conditioning, which was much appreciated on a hot night.

David Lee from United States

Review on

BedroomSuperb Comfort

The bed was super comfortable, with quality pillows and what felt like a memory foam mattress.

Emily Brown from New Zealand

Review on

Select your room type

The hotel offers rooms of different types and facilities suitable for every traveler

Standard Single Room
2 persons
22 m²
1 Single bed
room details
Superior Single Room
2 persons
22 m²
1 Single bed
room details
Standard Double Room Non-Smoking
2 persons
28 m²
1 Double bed
room details

Show all rooms

Price and Room Availability Calendar

Check availability and prices for your dates now!

Facilities

Airport hotels designed with facilities that ensure convenience and comfort

Facilities: Great

8.7/10Review score

General

No smoking on site
Wi-Fi
Parking
Safe deposit box
24-hour reception
Express check-in/ -out
Pets allowed
Rooms/ Facilities for disabled
Wheelchair access
24-hour security
Luggage storage
Smoke detectors
Fire extinguishers
Key access

Guest Parking

Private parking is possible on site for free.

Services

Pet amenities available
Room service
Housekeeping
Dry cleaning
Welcome drink

Dining

In-room breakfast
Restaurant
Bar/ Lounge area
Packed lunches
Special diet menus

Business

Meeting/ Banquet facilities
Fax/Photocopying

Children

Cots
Children's buffet
Board games

Facilities for people with disabilities

Toilet for disabled
Bathroom for disabled

Room features

Air conditioning
Heating
Sitting area
Terrace
Garden furniture
Tea and coffee facilities

Media

Direct dial telephone
AM/FM alarm clock

Dining Onsite

The George Hotel, BW Signature Collection offers a delightful culinary experience within its onsite dining options. Guests can indulge in a range of cuisines, from British and Mediterranean flavors to mouthwatering steaks, all served in a welcoming atmosphere perfect for any occasion.

George Hotel, BW Signature Collection Norwich Restaurant photo

No. 10 The Arlington Bistro

British and Mediterranean with a focus on steakhouse selections

Ambiance

A relaxed yet stylish environment, featuring comfortable seating for casual gatherings or intimate dinners.

Key Offerings

Enjoy a diverse menu including cooked-to-order breakfasts, light lunches, and an ever-changing specials board for dinner, showcasing seasonal ingredients and local flavors.

Reservation

Not needed

Breakfast served on weekdays from 7 AM to 9:30 AM; lunch and dinner vary.

10 Arlington Coffee Lounge, Bar and Bistro

Modern European with an emphasis on local ingredients

Ambiance

A cozy café-bar hybrid inviting guests to unwind with coffee in a laid-back setting, perfect for business meetings or leisurely afternoons.

Key Offerings

A range of options from traditional English breakfasts to light lunches and an à la carte dinner with a selection of hearty and refined dishes.

Reservation

Not needed

Hours vary; check directly for specific meal service times.

George Hotel, BW Signature Collection Location

Arlington Lane, Norwich, NR2 2DA

Map view

City landmarks

Church

Norwich Cathedral

2.33 km

Landmark

Norwich Castle

1.75 km

Park

Eaton Park

1.91 km

Event hall

The Forum

1.8 km

Garden

The Plantation Garden

1.7 km

Church

Catholic Cathedral of St John the Baptist

1.71 km

Landmark

Elm Hill

2.08 km

Museum

Strangers' Hall Museum

1.95 km

Museum

Sainsbury Centre for Visual Arts

3.05 km

Church

St Peter Mancroft

1.41 km

Landmark

The Guildhall Norwich

1.71 km

Park

Earlham Park

2.4 km

Landmark

Tombland

2.06 km

Museum

Museum of Norwich at the Bridewell

2.16 km

Park

Chapelfield Gardens

1.95 km

Landmark

Surrey House

1.07 km

Landmark

Riverside Walk

2.4 km

Church

Church Of St Giles

1.72 km

Gallery

Norwich Arts Centre

1.84 km

Shopping Area

intu Chapelfield

1.38 km

Church

Church of St John Maddermarket

1.46 km

Landmark

Gravity Trampoline Parks Norwich

2.31 km

Museum

John Jarrold Printing Museum

2.28 km

Landmark

The Mustard Shop Museum

1.6 km

Shopping Area

Castle Mall

1.67 km

Landmark

City College Norwich

660 m

Church

Christ Church

670 m

Landmark

The South Asia Collection

1.78 km

Museum

Dragon Hall

2.02 km

Nearby

Church

Church Of The Holy Trinity

180 m

Restaurants

Hong Kong Chinese Takeaway

630 m

166A Unthank Road

Unthank Kitchen

820 m

117 Unthank Road

New Sole Plaice

990 m

27 Suffolk Square Via Vauxhall Street

Bloomers & Danish

970 m

2 Distillery Square

Sanctuary Coffee Stop

1.07 km

Grove Walk

The Coachmakers Arms

800 m

9 St. Stephens Road

Sam's

980 m

26 Suffolk Square

Littlehaven Coffee Co

890 m

45 St. Stephens Square

The Pod

1.01 km

Norfolk & Norwich University Hospital

The Champion

1.04 km

101 Chapel Field Road

Explore Norwich

Explore the Best of Norwich

Norwich Castle

5-minute drive

Norman castle with exhibits showcasing Norwich's history. Offers guided tours and stunning city views.

Norwich Cathedral

10-minute drive

A magnificent medieval cathedral known for its stunning architecture and beautiful cloisters. Admission is free.

Eaton Park

25-minute walk

Spacious park with gardens, a boating lake, and play areas. Perfect for family picnics and leisurely strolls.

The Forum

5-minute drive

A modern building housing a library and exhibition space. Frequent free events and a café make it a local hub.

Cycling along the Wensum River

10-minute drive

Scenic cycling routes available near the Wensum Local Nature Reserve, ideal for both relaxed and adventurously inclined guests.

Yoga at The Plantation Garden

20-minute walk

Relaxing outdoor yoga sessions held in a historic garden. Perfect for solo travelers and couples looking for tranquility.

Guided Tours of Strangers' Hall Museum

5-minute drive

Interactive museum tours explore the city's history and culture. Great for families and history enthusiasts.

Birdwatching at Cley Marshes

15-minute drive

A nature reserve famous for its rich birdlife and wetlands. Bring binoculars for the best experience!

Unthank Kitchen

10-minute walk

Casual dining with a farm-to-table approach. Popular for brunch and serves vegetarian-friendly options.

Bloomers & Danish

12-minute walk

Charming bakery offering fresh pastries and coffee. Perfect for a quick breakfast or afternoon treat.

Hong Kong Chinese Takeaway

8-minute walk

Offers authentic Chinese dishes with a speedy takeaway service. Ideal for a casual evening meal.

New Sole Plaice

12-minute walk

Traditional fish and chips shop known for its quality. A must-try for lovers of British seaside fare.

Norwich Arts Centre

25-minute walk

A vibrant venue with live music, comedy shows, and arts events. Perfect for an entertaining night out.

Vue Cinema Norwich

5-minute drive

Modern cinema featuring the latest films. Family-friendly with various snacks available.

The Banshee Labyrinth

5-minute drive

Unique themed bar known for its quirky décor and live music events. An exciting night spot for adults.

The Playhouse

10-minute drive

A local theatre showcasing a variety of performances, including plays and musicals. Family-friendly shows available.

Getting around

City Centre
Norwich 21 min · 1.7 km
Airports
Norwich International (NWI) 19 min · 12.1 km
Cambridge (CBG) 143 min · 94.8 km
Train
Norwich Train Station Building 24 min · 2 km
Bus
Bus stop 3 min · 200 m

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Property information and rules

Check-in

from 14:00-23:59

Check-out

until 11 am

Guest Parking

Private parking is possible on site for free.

Internet

Wireless internet is available in the entire hotel for free.

Breakfast

You can start your day with a full breakfast, which costs GBP 15.95 per person.

Children & extra beds

There are no extra beds provided in a room.

Pets

Pets are allowed on request.

Number of rooms:

Reviews and Ratings

Feedback about George Hotel, BW Signature Collection from previous guests about their experience.

Review summary

Based on recent reviews

Guests frequently highlight the spaciousness of rooms, particularly family rooms and suites, with comfortable beds and useful sitting areas. The availability of tea and coffee making facilities is appreciated, and the bathrooms often feature lovely towels and basic toiletries. While some guests have found standard bedrooms to be small, the hotel generally provides a good base for exploring, with the city center approximately a 10-15 minute walk away and free parking available, though it can sometimes get crowded.

Review score

Based on 5 verified reviews

8.6 /10

Great

100%

Recommend

Staff

9.4/10

Cleanliness

9.0/10

Value for money

8.5/10

Facilities

8.7/10

Pros

Helpful staff

Clean rooms

Comfortable beds

Cons

Cold water

Slow service

Isabella from Italy

Couple

Family Room Double Single Beds

3 nights in November 2025

Reviewed: January 24, 2026

7/10

A pleasant stay overall

comfortable beds coffee facilities large lamps visible cracks

I found parking readily available upon arrival. My room, a Family Room Double Single Beds, was very spacious. The beds were comfortable and I found the sitting area quite useful. The tea and coffee making facilities were a nice touch.

The bedside lamps in the room were quite large for the bedside tables. Therefore, I had little space for my belongings. I noticed visible cracks in the wall, giving the room a slightly unfinished appearance. I did mention this at the reception.

0 Helpful

Anthony from United Kingdom

Single

Standard Double Room

3 nights in November 2025

Reviewed: January 20, 2026

9/10

delicious food helpful staff special accommodations

The restaurant food was GOOD!!! I ate there and had a marvelous time. The staff was wonderfully helpful. They accommodated all my requests.

My room was just a tad too warm.

0 Helpful

Oliver from United Kingdom

Standard Twin Room

3 nights in October 2025

Reviewed: December 25, 2025

8.8/10

solid stay

reduced rates cute staff free parking

The hotel supported a local charity, providing meeting rooms and catering at reduced rates. Staff was cute, and facilities were excellent. I appreciated the clean and tidy rooms. The bathroom was also clean. Parking was free, and the food was reasonable.

I could hear other guests walking in the corridor. Doors slamming woke me up several times. A radiator in my room made 'popping' sounds throughout the night, even when it was off. this kept me awake and disturbed my sleep.

Service

9/10

The staff was friendly and warm. They assisted with finding information on local attractions. Restaurant service was quick and efficient. Everyone i interacted with seemed eager to assist.

Location

8/10

this location allows a fifteen-minute walk to the town center. the hotel provides information on attractions and events. it is easy enough to get around from here.

Rooms

9/10

The room included lovely towels and basic toiletries. There was also a decent enough tea tray. rooms were clean. The beds were comfortable. furniture were immaculate.

Facilities

9/10

This hotel has intimate tables and attractive décor. There are meeting rooms available to guests. I noticed the stairs. They were also quite clean.

0 Helpful

Sawyer from United States

Single

Standard Double Room

3 nights in November 2025

Reviewed: December 22, 2025

9/10

a good experience!

spacious room fantastic staff fair price

I really liked my standard double room. It was spacious! the restaurant was amazing. The staff are fantastic. the food was great and the prices were fair.

0 Helpful

Grayson from United States

Single

Standard Double Room

3 nights in November 2025

Reviewed: November 25, 2025

9.3/10

a pleasant stay

comfortable bed nice bathroom excellent menu

my standard double room was a good size. it had a comfortable bed and a nice bathroom. the restaurant had a good breakfast. i found the lunchtime menu to be excellent.

Facilities

9/10

the hotel provided parking spaces. plentiful parking ensure i had no trouble finding a spot upon arrival. this convenience add to the ease and accessibility of the stay.

Service

10/10

the staff was very friendly. they was approachable and helpful throughout my stay. their kindness create a cute and positive environment at the hotel. i appreciated their assistance.

Dining

9/10

the breakfast have excellent choices available. the food quality impress. the varied menu catered to different tastes and preferences. each morning i enjoyed a satisfying meal.

0 Helpful

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Questions of the users

About George Hotel, BW Signature Collection

Is there a nearby bus stop for getting to the city center, and can I leave my car parked at the hotel after checkout?

10 November 2024

Yes, there is a bus stop just outside the hotel with services running approximately every 10 to 15 minutes into the city center. Guests are welcome to leave their cars in the parking lot while exploring the area.

Are there accessible rooms available for guests with mobility challenges?

15 December 2024

The hotel does not have a lift, but there is a designated accessible room and ground floor options that are suitable for those with mobility difficulties.

Is room service offered at the hotel, and what are the associated charges?

5 January 2025

Room service is available for guests, with a standard tray charge of £3.50 added to the bill. It's provided during established food service hours.

Are there designated parking spaces for disabled guests available, and what should I do if those spaces are full?

20 February 2025

There is one disabled parking space at the front of the hotel. If it is full upon arrival, guests can go to the reception for assistance.

What are the breakfast service hours during weekdays?

28 March 2025

Breakfast is served from 7:00 AM to 10:00 AM on weekdays and from 8:00 AM to 10:00 AM on weekends and bank holidays.

Are there ground floor rooms available with twin beds?

15 April 2025

Yes, there are ground floor rooms equipped with twin beds for guests who require easy access.

What is the distance from the hotel to popular attractions like Guist in Dereham, Norfolk?

1 May 2025

The hotel is approximately a 40-minute drive from Guist, making it a convenient base for exploring the area.

How can I book a pet-friendly room with a king-size bed, and what are the relevant fees?

18 June 2025

To book a pet-friendly room with a king bed, check room descriptions on the website for availability. A charge of £10 per night for each dog in pet-friendly cottage rooms applies.

What time is the latest I can check in at the hotel?

25 July 2025

Check-in is available anytime after 2:00 PM on the day of arrival.

Are there any rooms available with bathtubs and can this be requested upon booking?

10 August 2025

Yes, there are various room types that feature bathtubs, and guests can request this preference when making a booking.